Signup and grab your HAT personal data manager today!
http://igg.me/at/getahat

Today’s world of connected things and connected people is propelling us towards the Internet-of-Everything. But is it really giving us better organisation and coordination of our lived lives¹. No, not really. Because we can’t actually connect our data nor look at it all together. Only HAT allows this. With HAT we can control and combine our data in any way we want, in any way that makes sense to us and see it in these combinations with Rumpel, the world’s first “hyper-data browser”.

But there’s more. HAT is unique in then allowing us to permit the exchange of data with others – for fun or social purpose, or with companies so that they can properly understand our needs and make offers that are actually useful. HAT helps us make better decisions about the way we live our lives, and allows us to get best value from our personal data through the permitted exchange with others.

Our digital footprint

We spend 60 percent of our time on media – more than sleeping – and spend much of this time generating data for others about our lives. We place more and more data about ourselves “on the internet”– with firms who are providing services to us. And firms are collecting very much more data on us as well – from public surveillance to the smart devices in our homes. Every one of us has a huge digital footprint. Not only are we becoming increasingly concerned about the privacy, security, and confidentiality of our own data, but we get almost no value from it.²

Moreover, the firms that collect our data get relatively little value from it themselves whilst having a significant liability to keep it safe. Quite rightly, they can’t use private data for any other purpose, and public or anonymised meta-data – “big data” – can really only give insights about basic trends. Wouldn’t it be great for both us as well as for firms if we could combine our data to give real insight into the way we live our lives?

Unleash the value of your data!

As individuals, we need to realise that our data has value to those that collect it from all our actions on the Internet, including our interaction with the IoT. But it has a lot more value to us; to understand our wants and actions in the context of our lives to make better decisions, get better deals, and enhance our engagement with our friends and society as a whole. We can only release this value if we can collect, control and configure our data and permit its exchange, allowing others to see selected elements under strict conditions of confidentiality and trust.

What if we had the power of our own data?

What if every one of us had a secure platform/server that allows us to do this? One that gives us the computational ability to organise our inventory, lifestyles, calendar – our digital assets – to help us make better decisions in our lives. A platform that enables us to retain control of how we share our data with whomever we choose, and synchronise across all IoT devices, firms and internet services in a secure and privacy-preserving manner.

The power or your own personal HAT of data!

This is what the HAT offers. Developed through a UK government-funded research project, the HAT (or Hub-of-All-Things) is a multi-sided platform for personal data created to enable individuals to collect their own data through IoT-enabled objects and to control and combine it in any way, to be creative in mixing it up to provide new perspectives on our lives and the way we live them. This personal data, or any of the “mash-ups” of it, can then be shared in a privacy-preserving manner. This not only helps us make better and more informed decisions in our lives, but also allows companies to offer us more personalised and customised offerings.

Join the HAT personal data movement!

As individuals we need to recognise the value in our data. This value can be realised if we are able to collect, control and configure our data, and exchange selected elements of it with others under strict conditions of confidentiality and trust.

The HAT can help you do this. Grab your data now by signing up for your own HAT and support the revolution: http://igg.me/at/getahat/

Paul Tasker:

Chief Executive, co-founder and director at HAT Data Exchange Ltd

Full profile here: http://hubofallthings.com/author/paul-tasker/
LinkedIn: https://www.linkedin.com/in/paul-tasker-307707b
Facebook: https://www.facebook.com/hubofallthings/

1. _{Ofcom said UK adults spend an average of eight hours and 41 minutes a day on media – estimate 60 percent daily activity) devices, compared with the average night’s sleep of eight hours and 21 minutes- reported in http://www.bbc.co.uk/news/technology-28677674 Ofcom annual communications study 2015
   http://stakeholders.ofcom.org.uk/market-data-research/market-data/communications-market-reports/cmr15/}
2. _{UK Digital catapult research commentary – “Understanding the benefits of personal data” 65 percent personal data and trust- 65 percent consumers unclear of their data ownership of use. Trust of personal data will hinder use of personal data   http://www.digitalcatapultcentre.org.uk/pdtreview/}

 

Be an early adopter of HAT – contact HATDeX!
https://hatdex.org or email 

Lots of data opportunities going wasted

The IoT isn’t smart. The advent of the Internet-of-Things (IoT) in today’s world of connected things and connected people has made it possible for firms to harvest lots of real-time customer data – information from people and objects, and indeed everything as we move towards the Internet-of-Everything. In the UK, 65 percent of people are unclear about ownership of their data¹.

This has allowed many firms to collect personal data on the way individuals live their lives, enabling a better understanding of customers so they can create more relevant offerings. But is this really smart? Data collection is relatively easy, but the data is often of questionable quality and a lot of processing is needed to convert this “big data” into useful insights on customer trends. All this undoubtedly contributes to significant discount wastage in the offers provided.

Privacy and trust are critical

With increasing concerns about data privacy and security many people are now pushing back on the amount of data collected and held by firms – from financial and identity data through to the more mundane such as location, purchasing preferences and social interaction. This trend will gather momentum as we move towards the Internet-of-Everything, particularly as people become more aware of the value of their data.

So how can firms make personal data work more effectively?

By making it work for the individual. Empower your customers by giving them back control of their own data^2., by making their experience more efficient for them and for you. UK adults spend 60 percent of their time on internet services, more than the average night’s sleep: this time can be more productive by asking them to share only those data you need, when you need them, and using that data to better understand the context of their consumption. By doing this you can provide them with great products or services or offers that support exactly what they want, when they want it. You, the firm, will still have sovereignty over your data, though you could chose to share this with customers to support better purchasing decisions.
Innovative firms that give individuals control over their data will still be able to differentiate on how they use the data, and on the trust they are able to build with customers to do so.

Empower the people with HAT!

Developed through a UK government-funded research project, the HAT is a multi-sided platform for personal data created to let individuals collect their own data through IoT-enabled objects, and to control, re-combine, and be creative with mixing up their data and then sharing it in a privacy-preserving manner. This not only helps them make better and more informed decisions in their lives, but also allows companies to offer them more personalised and customised offerings.
The ability to combine data from any, and many sources is fun for individuals and opens up many opportunities for innovative firms.

Delight the customer and access a larger addressable market

The HAT makes it possible for firms to gain greater insights into customer wants, providing a big market discriminator and opening new market opportunities. Better still though, by returning control of customers’ personal data to customers, firms are able build a better relationship of trust with their customers creating goodwill and loyalty.

The HAT is a better way to resolve the tension between concerns over personal data privacy and our abilities to tap into innovative services and products in today’s connected world. It allows for an entirely new social and business contract to be forged between individuals and firms in the context of the IoT: one that potentially spurs even more innovation because individual data can remain private and secure whilst firms can offer more innovative services around mixes of all sorts of data. Be an innovation leader and grab a HAT for your customers https://hatdex.org.
The timing can’t be better as industries are beginning to wake up to the Internet ‘jumping out of the box’ into the physical realm through the Internet-of-Everything. The urgent need to deal better with customer data is a burning platform fueled by the era of the IoT. Respecting privacy and the ownership of personal data with HATs, opens new ways to create new markets helping to spur greater growth in the digital economy.

Find out more about the HAT at: www.hubofallthings.com, and support the HAT Indiegogo Campaign at: http://igg.me/at/getahat/

Paul Tasker:

Chief Executive, co-founder and director at HAT Data Exchange Ltd
Full profile here: http://hubofallthings.com/author/paul-tasker/
LinkedIn: https://www.linkedin.com/in/paul-tasker-307707b
Facebook: https://www.facebook.com/hubofallthings/

1. _{UK Digital catapult research commentary – “Understanding the benefits of personal data” http://www.digitalcatapultcentre.org.uk/pdtreview/}
2. _{Ofcom said UK adults spend an average of eight hours and 41 minutes a day on media devices – estimate 60 percent daily activity), compared with the average night’s sleep of eight hours and 21 minutes- reported in http://www.bbc.co.uk/news/technology-28677674
   Ofcom annual communications study 2015
   http://stakeholders.ofcom.org.uk/market-data-research/market-data/communications-market-reports/cmr15/}