Case Studies

 
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How HATs make our partners better

Our partners use HATs for:

  • Getting more data from their customers in a secure, privacy preserving way so that they better recommend and personalise their offerings to them

  • Giving their customers insights into their lives based on the data they have for themselves, in combination with the data the organisation has about them

  • Being a Platform for the data they hold of their customers, assisting their customers in making the best use of the data they have

  • Getting timely signals from their customers HATs on what their customers need from their services, without intruding on their privacy by asking for too much data

  • Getting confirmation that a digital action has been fulfilled through a "verified action" signal from a HAT

  • Being compliant with GDPR, letting their customers be the ones to access and control the data in their apps, without the need of a user account

Compliant with GDPR

PADOQ

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PADOQ is a privacy-first Facebook alternative for communities that makes running a sports team, interest group, or social club easy by leveraging payments, communications, and social sharing into a holistic social media application. Coordinating groups using technology is hard, because it requires a combination of messaging, advertising, banking, and social media software. Padoq is using HATs to position itself as a privacy-first alternative social solution to Facebook, giving its users a very personal social application without needing to own their personal information.

 

 

Being a platform

The Biomedical Evaluation Assessment Resource (BEAR)

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Bear Health Technologies is the creator of a private medical record called the BEAR in Canada. They sell these devices to independent medical examination companies, who today struggle to gather and organise medical records about their patients because those records are of variable quality and come from multiple different sources, making the IME process inefficient. BEARs are built on the HAT, which gives those devices increased security, more trustworthy infrastructure, and (critically) the ability to run optimisation and NLP algorithms over private medical data without exposing or risking that information.

Verified action

Shape\Influence

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Influencer marketing is the new frontier of digital. Shape Influence is an app-based marketplace that matches customer-seeking businesses with the world's leading social influencers. The growth of social has influenced our experience of products and opportunities, and we care more about reputation and recommendation than we ever have - our idols have moved online from broadcast media. Shape uses the HAT technology stack to deliver verified actions, privacy, and deep, data-driven insights to two sides of a marketing and advertising ecosystem that has social media influencers - high-profile, tech savvy individuals - at its core.

Giving customers insights

Bounce

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Bounce is a digital wellness algorithm designed to integrate multiple modern data streams about everyday consumer life to increase our resiliency in a stressful world. As mindfulness and digital-enabled health and well-being technologies grow in reaction to what is perceived as an increasingly stressful professional existence, it can be difficult, if not impossible, for researchers or individuals to identify the causes of our natural anxieties in any on vertical area. Bounce uses HATs to centralise its users social media, messaging, personal finance, and health and wellness data around the user themselves, training a private machine learning algorithm to help improve their resilience with these combined insights.

Getting more data

Good-Loop

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Good-Loop is an online advertising company that convinces people to watch an ad by giving 50% of the proceeds to charity. Online advertising sucks; it's intrusive to individuals and delivers (at best) a debatable ROI to brands. Good-Loop uses HATs to offer a user account to some of the people who watch their ads, giving them an ethical way to target advertising to them without compromising the privacy of their personal information.

Giving customers insights

Mark and Maven

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Mark and Maven builds virtual assistants that proactively source under-represented minorities and give them seed capital to start new companies. In an attempt to address the demographic bias in startup funding availability, the company aims to find promising startup founders from under-represented communities by reaching out to them, instead of by asking them for an application - a task which can be very difficult at scale. Mark and Maven human user accounts are built on HAT microservers so that the personal data they collect isn't owned or controlled by the company, and so that a more dynamic, valuable set of information about its human users can be accessed if needed.

Getting more data

Centre for Digital Economy, University of Surrey

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University of Surrey is conducting a series of experiments to understand individuals willingness to accept personal data exchange with digital service providers, such as social, ads, video, etc.

The exchange of personal data requires enriched, dynamic, real-time sets of personal data from multiple sources such as facebook, fitbit, spotify, twitter, and Starling bank. Such requirement supersedes the capability of traditional survey panel or Amazon mechanical turk.

Surrey is using the HAT DataBuyer service (databuyer.hubofallthings.com) to enable experiment subjects to collect and exchange personal data in their HAT as required. The DataBuyer not only enables the personal data exchange, but also allow treatment group configuration and application of multiple experiment methods, such as random walk, dutch auction, etc.